No matter the Intuit QuickBooks products or versions of QuickBooks you use, you’re sure to learn a trick or two from these great reads.

7 must-read QuickBooks books for ProAdvisors

1. Fin-Tech innovation: From robo-advisors to goal based investing and gamification (Paolo Sironi)

There’s no doubt that this is a good book that you’ll learn a lot from. Although it doesn’t focus solely on QuickBooks training, it does share a novel take on:

• The intersection of financial services and technology.
• Organizing and analyzing past events to predict future outcomes.

This book is an important read for ProAdvisors because although QuickBooks is versatile, it’s not the only technology on the market. This book provides a great overview of the latest accounting trends and business management strategies that you should share with your clients.

Reasons to read this QuickBooks book

• Understanding broader industry trends can help you plan your future career trajectory.
• This book will help you formulate strategies to remain in control while communicating with clients. When questions are raised, you’ll be ready to respond with just the right answer.

2. QuickBooks 2018 all-in-one for dummies (Stephen L. Nelson)

This book may be ‘for dummies,’ but QuickBooks ProAdvisors will be pleasantly surprised by the level of detail inside.

Written in a conversational tone with easy-to-follow instructions, this is a valuable resource from a CPA who knows his stuff.

Nelson has written eight mini-books, each on its own separate topic, and combined them into one master guide. From managing payroll to cash flow, this is a great reference manual to check when you have an accounting question.

Bonus: there’s also a handy refresher of the accounting principles that form the basis of QuickBooks in this book.

3. Bank 2.0: How customer behavior and technology will change the future of financial services (Brett King)

Being a QuickBooks ProAdvisor may not mean much to your busy clients if they’re not familiar with the term. What might be more effective is instead, branding yourself as an all-around financial guru for small business owners.

This QuickBooks book gives you the details you need to understand modern customer behavior and financial technology. It also looks at how these factors are changing the way that banking occurs today.

As you gain a solid understanding of what clients need and want from the future of banking, you’ll be better prepared to adapt your business model and provide relevant advice to clients as the industry moves forward.

4. How women decide (Therese Huston)

Contrary to the title, this book isn’t just about how women think — it’s about how both sexes arrive at decisions.

It does, however, focus on how the average woman feels rather detached from the financial world.

This knowledge presents QuickBooks ProAdvisors with an opportunity to appeal to female clients on a very different level.

By reframing financial concepts and bringing clients up to speed on the state of financial technology, ProAdvisors stand a better chance at success when they adapt their communication style for different clients’ needs.

5. Blockchain revolution: How the technology behind Bitcoin and other cryptocurrencies is changing the world (Don & Alex Tapscott)

Blockchain technology is the famous underlying concept behind cryptocurrency, but it can be used for far more than just trading Bitcoin.

From standard online banking transactions to smart contracts, blockchain is slowly redefining how we view the concept of moving money from one place to another.

This technology is fascinating because it offers a streamlined way to conduct financial transactions without the risk of being hacked.

This book takes you deep into the blockchain world so you can stay on top of this ongoing revolution in the financial industry.

6. Successful QuickBooks consulting: The comprehensive guide to starting and growing a QuickBooks consulting business (Michelle Long)

There’s no doubt that gaining an understanding of “trendier” financial topics is important.

However, sometimes you need a book that relates specifically to your everyday practice.

Although the technology Long wrote about ten years ago maybe a little outdated, don’t let that deter you as her principles for growing your QuickBooks consulting business remain every bit as relevant today.

Whether you wonder how to raise your rates or want to learn more about how to better communicate with clients, this QuickBooks book covers everything you need to know to keep your business going strong.

7. The FINTECH book: The financial technology handbook for investors, entrepreneurs, and visionaries (Susanne Chishti & Janos Barberis)

No matter how in-depth your financial knowledge is, it likely doesn’t include the expansive industry expertise found in this book.

Yet, this book is far more than a random hodge-podge of loosely related stories. Instead, it contains information geared towards helping you understand your role in the larger economic climate.

With detailed explanations of industry developments and insights from diverse thought leaders, this book will help you piece together which key factors are driving the changes in the world around you.

And as a result, you can start to develop the flexibility you need to stay relevant in a fast-paced world.

Wrap up: Why these QuickBooks books will fuel your success

QuickBooks products are complex and accounting technology is always changing. As a result, ProAdvisors need access to QuickBooks-specific resources that help them brush up on their skills and stay up-to-date on new features and shortcuts.

Long story short, is that if you feel that your expertise is stagnating, the financial and QuickBooks books listed above will help get you out of a rut and onto a more lucrative path.

See how Method CRM helps you deliver more value to your clients with a free demo of the #1 rated CRM for QuickBooks users.

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One of the best ways to continually build your expertise is to read financial and accounting books. Whether you already have a working knowledge of accounting or need to brush up on bookkeeping basics, check out these great reads.

We’ll first start with accounting books and then move on to books about business, investing, the economy, and the art of persuasion. So without any further delay, here are our recommendations!

The 13 best books for accountants to read

Accounting Made Simple (Mike Piper)

Check out this book if you are completely green to accounting or need a refresher on the basics. Accounting Made Simple is written by a certified public accountant and offers a no-frills accounting lesson. 

Piper leads you through formulas and processes without letting things get too confusing. You’ll learn key lessons like how to prepare financial statements and calculate financial ratios for your business. 

In addition, you’ll pick up the terminology of Generally Accepted Accounting Principles (GAAP), which are essential knowledge for every industry.

For more information on making your job as an accountant easier, check out this post on the essential features of a CRM for accountants.

Intermediate Accounting (Donald Kieso, Jerry Weygandt, and Terry Warfield)

In the 16th edition of Intermediate Accounting, you gain the tools of accounting students and professional accountants. 

This book is best suited for individuals who have already read Accounting Made Simple or have basic bookkeeping skills and want to dive deeper into the principles of accounting. It’s also a great resource for those preparing for the CPA exam and those interested in getting certified in the future. 

With this book, you’ll gain valuable access to problems, examples, and other opportunities to apply your accounting skills.

The Undoing Project (Michael Lewis)

When working with numbers, the facts rarely lie. Yet if we turn to intuition and emotional responses, we are often steered in the wrong direction. 

The Undoing Project follows the groundbreaking research of two psychologists who coined the term “behavioral economics.” It all leads to the use of big data and evidence-based algorithms over our intuitive responses. 

In this book, you’ll learn how to filter through your feelings when working with figures and how to use data to support your decisions.

Thinking, Fast and Slow (Daniel Kahneman)

As a Nobel Prize in Economics recipient, Kahneman is certainly a thought leader in the industry. His book “Thinking, Fast and Slow” is a winner of the National Academy of Sciences Best Book Award. 

Discover the two main systems of thought and how to decipher between the two. Building on the concept in The Undoing Project, this book discusses the benefits of thinking slow. 

From an accounting perspective, this knowledge will inspire you to work more judiciously to reduce mistakes.

The Little Book That Still Beats the Market (Joel Greenblatt)

Once you’ve mastered the basics of accounting and are ready to progress to more advanced financial topics, check out this book. The Little Book That Still Beats the Market offers insight on how to invest for your business. 

If you are looking to increase your profits, Greenblatt explains finding the best investments in layman’s terms. In fact, when he wrote the book, he wanted to be sure that it could be understood by his five children, the oldest being 15. 

Simple enough for kids to understand, the principles of investing described in this book will help you develop a long-term strategy for your business.

The Advantage: Why Organizational Health Trumps Everything Else in Business (Patrick Lencioni)

As described in this book, organizational health is when there is consistency between management, operations, and culture. That harmony leads to a company without workplace politics and one where top talent wants to be.

As the author of several books and president of The Table Group, Patrick Lencioni shares his knowledge and experiences consulting top corporations. His takeaway is that organizational health matters more than strategies, innovation, or intelligence. The Advantage is an easy-to-understand manual for reaching organizational health.

Whether for your own accounting firm or your clients’ businesses, learning from someone who has consulted some of the country’s biggest organizations is never a bad thing.

Built to Last: Successful Habits of Visionary Companies (Jerry Porras and Jim Collins)

Next, we go from a book about creating a great business by looking from the inside out to one that does the opposite.

Porras and Collins analyzed Fortune 500 businesses that have been around and successful since before 1950 and looked at similarities between them. First published in 1994, Built to Last has influenced how startups model themselves on so-called “visionary companies.” 

From their six years of research at Stanford University, the authors identified several key ideas behind creating prominent businesses including:

• A “core value system” builds companies that last longer than a good product or a visionary leader.
• Successful companies are ones that can embrace seeming contradictions and aim to achieve both. For example, low cost vs. high quality.
• Setting ambitious goals, taking risks, and committing to them. 

At the very least, reading Built to Last can give you the inspiration to reach for the stars.

The Essays of Warren Buffet: Lessons for Corporate America (Warren Buffet and Lawrence Cunningham)

Business magnate and investor Warren Buffet is worth more than $90 billion and is the second most charitable man on Earth. 

To reach these economic achievements, Buffet has spent his lifetime learning about investing. Now you too can take advantage of the insight from the Oracle of Omaha. 

The Essays of Warren Buffet: Lessons for Corporate America gives you Buffet’s best investing advice for any business in any industry. 

From his letters, you’ll gain plenty of inspiration to help you grow your business (though perhaps not to the extent of Berkshire Hathaway).

Capital in the Twenty-First Century (Thomas Piketty)

In Capital in the Twenty-First Century, Thomas Piketty explains that the income earned from invested wealth rising is faster than the rate of economic growth. He states that this is the main reason for income inequality. 

It’s this concentration of wealth, he argues, that undercuts the spirit of democracy and generates discontent.

Piketty looks at the evolution of economies from 20 different countries going back to the 18^th century to support his argument. Doing so gives you a picture of how capital becomes concentrated over time and the results that follow.

After analyzing these social and economic patterns, Piketty suggests that political action is needed to avoid an extreme income gap leading to major unrest.

While this book may not be directly on point with accounting, it’s definitely a compelling read for anyone interested in history and the evolution of modern economies.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Steven Levitt and Stephen Dubner)

For some lighter economic reading with a touch of humor, pick up Freakonomics: A Rogue Economist Explores the Hidden Side of Everything. 

Economist Steven Levitt goes beyond basic social statistics to examine the secrets of everyday life. While numbers don’t lie, they often have underlying stories that paint a much bigger picture. 

It may not be explicitly about accounting, but “Freakonomics” can help you investigate and interpret unexpected facts and figures in your own business. For instance, why did your revenue for ice cream bars skyrocket one winter? 

This book makes for some light reading after a long day of crunching numbers at the office.

Money: The Unauthorized Biography — From Coinage to Cryptocurrencies (Felix Martin)

This is a newer edition of a book released a year earlier. In this version, the author includes an introduction and epilogue that discuss Bitcoin and cryptocurrency’s influence on the future of money.

In Money: The Unauthorized Biography, Felix Martin tells the history of money, challenging many of our beliefs about it — including that it evolved out of the barter system. He also recounts how the Western concept of money has been shaped by centuries of friction between the ruling and middle classes.

All this backstory leads up to Martin’s argument that forgetting that money has always been a political tool has led to financial crises and recessions. He also gives his ideas for making money work for us.

With a great title and an interesting subject, this book should appeal to accountants and non-accountants alike.

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You (John Maxwell)

For accounting managers who are leading teams of accountants and bookkeepers, start with this read. 

In The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You, you’ll pick up the essential skills you need to manage your employees better. 

In particular, you’ll learn how to build credibility amongst your team members, which is critical for protecting against theft, fraud, and other bookkeeping scams.

How to Win Friends and Influence People (Dale Carnegie)

Chances are if you haven’t read this classic, you’ve at least heard of it. 

Released in 1936, it has sold over 15 million copies and is one of the best-selling books of all time. And while there were already plenty of books offering advice before this, How to Win Friends and Influence People is known for pioneering the self-help genre.

Dale Carnegie first started getting noticed as a teacher of public speaking at a New York YMCA. He was finally convinced to write this book by a publisher at Simon & Shuster as a practical guide to his lectures.

Carnegie offers his insights in the following sections of the book:

1. Fundamental Techniques in Handling People.
2. Six Ways to Make People Like You.
3. Twelve Ways to Win People to Your Way of Thinking.
4. How to Change People Without Giving Offense or Arousing Resentment.

As an accountant, developing these skills can serve you well when giving clients financial advice and help you communicate your ideas around the office.

Among the book’s many promoters is Warren Buffet, who apparently keeps a diploma of the How to Win Friends and Influence People course in his office.

How accountants can benefit from books and other good ideas

If you’re not sure where to start with this reading list, consider what stage you’re at in your career. 

Those who are newer to accounting may find that books with formulas and equations will become their go-to resources. 

Meanwhile, books like “Thinking, Fast and Slow” can transform your way of thinking at any stage in your accounting practice. 

And don’t forget to seek guidance from resources besides books! 

When you combine the books on this list with reading daily news from sources like the Wall Street Journal and economics journals, you’ll be well-equipped to build a knowledge base that will benefit you and your clients for years to come.

Looking for more resources for accountants? Check out a recording of our webinar: Why SEO matters for accountants.

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Deep Work: Rules for Focused Success in a Distracted World (Cal Newport)

Voted as an Amazon Best Business Book in 2016 and a Wall Street Journal Business Bestseller, “Deep Work: Rules for Focused Success in a Distracted World” focuses on getting more done without distractions. In an age of increasingly busy work environments and pervasive social media, entrepreneurs need to find their focus. Georgetown University professor Newport explains step by step why and how to restructure your day to get more accomplished in less time; the lessons are applicable to any leader in any industry. Prepare for a rigorous training session that will help you develop the “deep work” skill.

Principles: Life and Work (Ray Dalio)

Another bestseller, this time with the New York Times, “Principles: Life and Work” is endorsed by Bill Gates and Tony Robbins. Dalio, the Steve Jobs of investing, is a successful entrepreneur with over 40 years of experience. In fact, his investment firm Bridgewater Associates is the fifth most important private company in the US.

Dalio is a true success story, having grown up as a Long Island kid in a middle-class neighborhood. In his book, you’ll discover how he went from a bedroom-based enterprise to an entrepreneur using his own unique principles. His inspiration is legendary, focusing on radical truth, radical transparency, and the use of baseball cards.

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers (Timothy Ferriss)

While the name Timothy Ferriss is far from unknown, you might be stuck on “The 4-Hour Workweek”, which made Ferriss a brand. In “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers,” he interviews more than 200 business professionals and compiles the intricate details of these people’s workdays. As an added bonus, the interviewees often mention their favorite business books. When you’re done using this book for its valuable insight, it’s a great resource to further supplement your reading.

Start with Why: How Great Leaders Inspire Everyone to Take Action (Simon Sinek)

If you’re a TED Talk fan, then you have most likely seen Sinek in action. His talk, entitled “Start with Why,” is the third most popular TED Talk. Those thoughts have since been expanded upon to create this book.

In “Start with Why: How Great Leaders Inspire Everyone to Take Action,” you learn how to inspire your employees. This all starts with identifying the “why” behind your business. Why are you going into the office every day? Why did you start your company to begin with? The answer to “why,” along with a concept called “The Golden Circle” is highlighted in Sinek’s valuable book. You then go a step further to understand why influence is so powerful. As you begin to develop your own “why,” it will cement your position as an influencer in your niche.

Anything You Want: 40 Lessons for a New Kind of Entrepreneur (Derek Sivers)

Recommended for minimalist entrepreneurs by “The Minimalists Podcast”, Derek Sivers is quite the character. Sivers founded CD Baby, which was the first online CD store. Within eight years, he sold the company for $22 million. As of August 2018, CD Baby was distributing more 2,000 tracks a day in North America alone, making up 50 percent of all self-released music by artists.

In “Anything You Want: 40 Lessons for a New Kind of Entrepreneur,” you get battle stories from creative entrepreneurs. As one such entrepreneur, Sivers skips over the formal business plan and forgoes thinking in the long term. And guess what? It worked for him and it works for other business leaders all the time. If you want to start a business, begin where you are and focus on the customers rather than the cash.

You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life (Jen Sincero)

Don’t let the title turn you off. “You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life” by self-help coach Jen Sincero gets right to the nitty-gritty. If you want others to believe in your business, you have to believe in yourself first. For a leader who is familiar with entrepreneurial books, this is a refreshing take on business talk. Each chapter has an actionable plan to take control of your career, money, and business relationships. Plus, as the title suggests, there are some colorful phrases sprinkled throughout, which helps to ease the seriousness.

How To Win Friends and Influence People (Dale Carnegie)

Rounding out this list of the best books for small business owners is the classic “How To Win Friends and Influence People”. This book has been in print since 1937. As of August 2018, it’s #8 on Amazon’s Top 20 Most Sold & Read Books of the Week.

Author Dale Carnegie was a poor farmer’s son. He paved his way as a lecturer and author on self-improvement by focusing on helping individuals gain self-confidence. His real world-based business lectures packed houses in his day and led to the establishment of the Dale Carnegie Institute. Yet as you cruise through his book, you will be amazed at how relevant his insights remain to this day.

Running a business is an ongoing process, from generating the first idea to signing the lease on a new office. Although there’s no definitive guide to entrepreneurship, the books featured here can offer insight and inspiration to any small business owner — no matter where you are on the journey.

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That’s why creating and implementing a marketing plan is so important. It helps to get the word out about your offerings so you can start generating leads and ideally, creating revenue. But marketing isn’t easy, especially if you’re a small company or start-up without capital to fall back on.

For small businesses, the marketing plan needs to be targeted, detailed and set up to succeed. It’s something that’s much easier said than done. The good news is that there’s no shortage of resources for marketing professionals to tap into for inspiration. Here’s a look at some of the best marketing books we’d recommend checking out today.

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly (David Meerman Scott)

The title says it all when it comes to this book. Essentially, it’s a comprehensive guide on how to use a variety of new-age marketing tactics to build your business, generate leads and speak right to your existing or prospective customers. The book is written in an easy-to-understand manner, and many of the tactics are presented in a how-to style. Readers can take these steps to begin implementing the various strategies.

SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs (John Jantsch)

One of the best ways to market a business is through online content. However, in order to optimize this online content and get it to rank high in search engines, it’s imperative to write with SEO (search engine optimization) in mind. That’s the big takeaway from this book – it’ll show small businesses how to ensure that their websites are being found.

Social Media Marketing: Facebook Marketing, YouTube Marketing, Instagram Marketing (Mark Smith)

The nice thing about social media marketing is that it doesn’t just provide an affordable opportunity for purchasing digital ads and generating reliable leads. When done correctly, your brand’s social media pages on various platforms can help build a community. Today, many companies have dedicated social media managers. You don’t necessarily need to go that far, but Mark Smith’s book can help you cover the basics when it comes to building your brand on social media.

Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit (Joe Pulizzi)

Ideally, you’ll get a nice return on investment from your marketing budget. But Pulizzi’s book has insight on how to turn your company’s marketing into a “profit center.” The book covers best practices for attracting and keeping customers, mixing new-age marketing with traditional marketing mediums, and balancing paid and earned social media. Pulizzi shares success stories from the likes of Red Bull, Johnson & Johnson, Disney and other companies that have accomplished these goals.

Methods of Persuasion: How to Use Psychology to Influence Human Behavior (Nick Kolenda)

Unlike many of the other books on this list, Kolenda’s popular Methods of Persuasion text examines the psychological aspect of building relationships with customers. Kolenda’s book consists of seven parts, each of which is dedicated to a particular strategy to help persuade people into doing business with you and your company. The book doesn’t cover the x’s and o’s of marketing so much as it takes a hard look at human behavior and emotion. Then, it details what your company can do to tap into it.

The Lead Machine: The Small Business Guide to Digital Marketing (Rich Brooks)

What’s the ultimate goal of any marketing plan that your business initiates? Leads! And not just any leads – but interested, quality leads. Brooks walks readers through digital marketing strategies and explains how to generate more website traffic and more leads. He also discusses how to build a marketing campaign, attract and evaluate leads, and retain customers.

Small Business Marketing for Dummies (Barbara Findlay Schenck)

This book isn’t for everyone, but if you’re still very new to marketing, then Small Business Marketing for Dummies is a nice overview. The text covers the basics of building a business, from how to communicate with customers and set up a social media plan to budgeting for a marketing campaign and assessing what technologies you should be using. The book also comes with a disc that includes templates to help get you started.

Enchantment: The Art of Changing Hearts, Minds and Actions (Guy Kawasaki)

We’ll round out this list with a book that communicates a theme more powerful than marketing: enchantment. Written by renowned business guru Guy Kawasaki, the book covers how to truly connect with others, enchant them and build your business accordingly.

So what’s your marketing plan? How are you going to attract consumers and manage leads? A good CRM software program can help with the latter, but it’s up to you to formulate a plan to bring in prospects. The marketing books we’ve shared here can give you the inspiration and ideas to help you get started. Now it’s up to you to follow through with the rest.

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One way to continually improve your expertise is to peek into the minds of other professionals, both in and outside your field. In this post, we take a look at nine inspiring books that will help you hone your sales management skills. These fresh outlooks from research directors, FBI negotiators, and fellow sales managers alike will open the door for new perspectives and the betterment of your career.

Never Split the Difference (Chris Voss & Tahl Raz)

The world of high-stakes negotiations and the skills needed most in this field come to life in “Never Split the Difference” by former international hostage negotiator, Chris Voss. Along with co-author Tahl Raz, Voss explores the nine principles behind successfully saving lives through the negotiation process. Surprisingly, these mind-blowing approaches to negotiation can easily be applied to the world of sales.

How to Win Friends and Influence People (Dale Carnegie)

The 1936 classic “How to Win Friends and Influence People” by Dale Carnegie offers a rare opportunity to build your social toolbox. The six principles explored in this book cover how to make yourself approachable and forge deep connections with the people in your life. You can apply the principles in this informative guide to your professional process to convert more leads into sales. The methods you learn will also impact your ability to effectively coach your team and control your sales metrics.

Coaching Salespeople into Sales Champions (Keith Rosen)

Keith Rosen brings you the secrets to nurturing high-performing sales reps in his book, “Coaching Salespeople into Sales Champions.” His expert coaching methods and L.E.A.D.S. Coaching Framework give you the tools to improve your sales figures year after year. With the templates and scripts provided, you can fast-track your sales team’s improvements for instant success.

Sales Manager Survival Guide (David Brock)

From team-building to leveraging systems, David Brock’s “Sales Manager Survival Guide” covers every aspect of being an awesome sales manager. You can draw upon his experience and insights to expertly handle the tasks of your role. You’ll also learn about practices that come in handy during the most difficult aspects of the sales process.

Predictable Revenue (Aaron Ross & Marylou Tyler)

Aaron Ross and Marylou Tyler offer a unique look into the world of sales in “Predictable Revenue.” The tale follows the successes and failures of sales managers and other outbound sales professionals to help inspire and support you in your career path. The real-life lessons held within the pages of this book are just what you need to achieve your company’s goals.

The Sales Boss (Jonathan Whistman)

In “The Sales Boss,” Jonathan Whistman reveals the leading tactics in hiring, training and managing a sales team. You will learn all about the psychology of encouraging excellent performance from your employees. The guidance inside this book offers inspiration in finding the right people and coaching through their greatest roles yet. With a strong team on your side, you can easily hit your sales goals year after year.

The Accidental Sales Manager (Chris Lytle)

“The Accidental Sales Manager” by Chris Lytle explores the process of excelling as a sales manager. Time-saving tactics introduced by Lytle will help streamline your processes from beginning to end. Everything you need to know about making sales and getting great results awaits you inside the covers of this book.

Sell with a Story (Paul Smith)

All you need to know about transforming routine sales presentations into conversations that resonate is held within “Sell with a Story” by Paul Smith. You will explore how to create an engaging narrative in everything you do to promote improved metrics. You’ll also learn how to build rapport with your clients, add value to your sales pitches and highlight important data as you create your stories.

The Challenger Sale (Matthew Dixon & Brent Adamson)

Become a true conversationalist with help from “The Challenger Sale” by Matthew Dixon and Brent Adamson. These sales managers offer excellent insights into the way salespeople take control of the conversation to best build relationships with their customers. In this book, you’ll learn how to forge lifelong relationships upon first meeting new clients.

With these sales management books on hand, you’ll have all the tools you need to forge a path as a truly effective leader for your team. Happy reading!

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